
POTENTIAL PAC
AN AFRICAN AMERICAN MAYORS POLITICAL ACTION COMMITTEE
ADDRESSING THE LACK OF ELECTORAL REPRESENTATION AT THE MAYORAL LEVEL
Studies demonstrate that economic mobility for African Americans - including housing, employment, wage growth, and other measures of socioeconomic success - occurs more rapidly under black mayors.
19%
LACK OF ELECTORAL REPRESENTATION
Only 19% of US Townships, towns and cities with majority black populations have a black mayor.
In fact, hundreds of black majority populations have never had a black mayor in their history.
Over half of black Americans and 80% of the black rural population live in just 15 southern states.
Over 3600 townships, towns and cities with majority black populations with rich histories dating back centuries.

13%
MORE MAYORS WILL LEAD TO
An increase in city budget allocation towards blacks and people of color under a black mayor.
12%
Average city budget allocated to blacks & people of color.
25%
Average city budget allocated to blacks & people of color with a black mayor.
$390 Billion
POTENTIAL OPPORTUNITY
Create $390B in annual wealth for black & other communities of color.
CHALLENGES
LACK OF FUNDING
PROVIDE RESOURCES TO ENDORSED CANDIDATES
INCREASING THE BLACK CANDIDATES RUNNING FOR MAYORAL OFFICE
Black candidates are often excluded from existing political donor circles, making it hard for candidates without personal resources or rich networks to raise the funds they need.
Black voters historically have chosen to donate to religious institutions and community organizations rather than political candidates.​​
CONNECTING CANDIDATES TO RESOURCES TO IMPROVE THEIR COMMUNITIES
Lack of economic development and investment means that a majority of the communities we will be investing in do not currently have the infrastructure necessary to capitalize on the $390 Billion in potential new business opportunities.
ACTION PLAN
Recruit and vet candidates/potential candidates for mayor in our target races who support Potential PAC’s core values and a commitment to investing in lifting up their community.
Provide world-class training and tactical/strategic counseling to our endorsed candidates to enable them to spend their limited resources in the most effective manner possible.
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Direct Investment in selected campaigns as well as independent expenditures on voter registration, digital, radio and print advertising.
Connect our endorsed mayors with public-private partnership opportunities and programs (such as the Sootchy Education Program) post-election to train and educate for a workforce with growing opportunities.​​

THE TEAM

ADRIAN PERKINS
Co-Director- Adrian Perkins is a former Mayor from Shreveport, LA, Captain and Company Commander in the United States Army, West Point and a Harvard Law Graduate.
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DAVID ADEFESO
Founder & CEO of Sootchy, a mobile technology platform used to combat US student debt. Graduate of Harvard Business School and the University of Lagos.
EFFECTING CHANGE:
THE POST-ELECTION WORK
Unlike other PACs we view elections as just the beginning of project instead of the end. We are committed to working with our endorsed mayors and helping them increase economic mobility in their communities.
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Potential PAC and partners such as Sootchy are developing programming and trainings to help our endorsed candidates grow their towns/cities in the following sectors below:
OUR WORK DOES NOT END WITH THE ELECTION.
Education
Workforce training / Apprenticeship
Small Business Ownership
Financial Literacy
Trade / Vocational Schools
Real Estate Ownership